Starting a website isn’t a one day process. On the opposite, it takes a lot of time to create the web and plan all of its functionality correctly, and you can care about people who want to visit your website whilst it is already being designed. Do you really want them to see a half done website that looks like a digital ruin?
I don’t think that you can start talking about the Coming Soon Page more. The name itself is self-explanatory the Coming Soon Page is a different type of website style that allows users a sneak preview into what is to come, while still covering the actual research being done on site.
This post will show you all you need to know about the Coming Soon page, and why it should start with every website.
6 Reasons for making a Coming Soon Page
A website is the company’s digital image and it needs to be flawless right from the start. Christopher Jenkins, a web designer at Resumes Planet, says Coming Soon Pages adds to a business’ credibility: “It’s by far the best way to kick off your online promotion because you don’t have to waste time and lose precious leads waiting for the actual website to be launched.”
The Coming Soon Page gives you a lot of benefits but here are the six major reasons to use it:
1. Lead generation:
There is an email subscription form on most pre-launch pages. In this way, visitors can be invited to subscribe and receive brand related news, including the launch date of the website. You may provide small opportunities to increase subscribers, including free case studies or discount coupons.
Google is very strict when it comes to indexing and ranking of websites. If you want to be listed by the largest search engine, you need to have a credible website with relevant keywords and quality design-even before you start it.
3. Hide construction process:
Don’t neglect aesthetics. The Coming Soon Page looks much more attractive than the currently under construction website. Using it you’ll hide the process of design and post some useful content along the way.
4. Creating a reputation:
A customer who sees a website emerging with lots of missing elements will definitely run away and never come back again. Your job is to avoid that by displaying a completely legit Coming Soon Page.
5. Display launch date:
Well, the website is not yet complete, so you do have to keep visitors up to – date about the launch date. To keep users informed but also to inspire anticipation and excitement you can add a countdown timer to the Coming Soon Page.
You should have links to your social media accounts on the Coming Soon Page. Cross promotion helps increase awareness and make more people learn about the website that is to come.
How to make a beautiful Coming Soon Page
Now that you’ve seen the advantages of making a Coming Soon Page, you should learn how to create one. First of all, a high quality Coming Soon & Maintenance Mode plugin is needed. With a tool like this, you can use and adapt one of many customizable themes to make a Coming Soon Page in just minutes.
You can select colors, typography, templates and all other features that match the requirements for design and branding. But it’s not just about branding and appearance as you also need a plugin that handles your SEO requirements successfully, Google preview search results, email subscriptions, and social media integrations.
Please keep in mind that the only call to action here will be the email subscription form. That way, visitors aren’t going to have to make any choices but just stick to that one. It simplifies and makes lead generation more efficient
You need to be very precise and reliable in here. Don’t disappoint users who have been waiting to launch your site just to realize that it’s not ready yet.
Things to avoid when building a Website Coming Soon Page
Although plugins and automation tools make the procedure simple and intuitive, attention still needs to be paid to some traps. Many webmasters don’t realize this so they make mistakes at the beginner level:
• Creating vague content
The Coming Soon Page is not designed to evaluate the future content, but it does not mean that you should leave it entirely content-free. You should, on the contrary, say what kind of website or business it is, explain the purpose in general and encourage people to continue to follow it.
• Does not launch on time
I’ve already explained what makes a countdown timer so important, but one more thing I need to tell you – make sure you launch a website as planned! If you make a mistake right now, how do you expect people to trust you in the future?
• Not collecting emails
Having email addresses for visitors will help you to contact them as soon as the site is going live. A quick email can help create a connection with a guest and may make him a frequent guest or customer of your services.
Not promoting on social media
At first, subscriptions to emails and social media are more or less the only promotional channels at your disposal. To avoid falling behind more agile competitors use it cleverly.